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THE STARTUP EDGEE-CELL · RAMJAS COLLEGE
Strategic Advisory · E-Cell Ramjas

CORPORATE COMPENDIUM

High-impact strategic advisory and product engagements delivered for enterprises, statutory regulators, and fast-growing Indian startups.

Total Engagements18+ Projects
Execution Squad6-7 Consultants
Field Research6,800+ Hours
Target Sectors6 Verticals

Sector

Practice Area

Regulatory & Capital MarketsPublic Policy, Retail Investor Protection & Market Trends

SEBI

Active Engagement8 Consultants

Strategic engagement in collaboration with the Securities and Exchange Board of India focusing on capital market trends, investor frameworks, and policy analysis.

Retail Investor Protection
Regulatory Mandate
Capital Markets & Derivatives
Analytical Scope
VIEW CASE STUDY
Global Mobility & Urban TechDriver Experience, Marketplace Liquidity & Multi-Modal Transit

Uber

Active Engagement6 Consultants

Active urban mobility intelligence engagement focusing on driver experience optimisation, platform feedback loops, and multi-modal transit analysis.

Metro Urban Mobility
Market Scope
Driver Partner Experience
Core Vertical
VIEW CASE STUDY
FMCG & D2C Personal CareConsumer Intelligence & Viral Content Strategy

Bombay Shaving Company

2 Weeks6 Consultants

Spearheaded a campus-based consumer intelligence engagement, conducting in-depth video survey research with Gen Z consumers to decode grooming habits, brand perception, and unmet needs.

Gen Z Collegiate Consumers
Target Audience
4 High-Impact Brand Reels
Content Produced
VIEW CASE STUDY
Mobility & Ride-TechProduct & UX Field Intelligence

Rapido

8 Weeks6 Consultants

Executed a field-based consumer intelligence project, conducting on-ground qualitative research directly with Rapido drivers to assess Captain app awareness, usability, and pain points.

Direct On-Ground Field Work
Research Methodology
Rapido Captain App
Product Researched
VIEW CASE STUDY
FoodTech & Consumer OperationsCloud Kitchen Operations & D2C Growth

Rebel Foods

8 Weeks7 Consultants

Conducted deep operational and customer retention benchmarking for Rebel Foods' multi-brand cloud kitchen architecture. Evaluated cross-brand order bundling, dark kitchen throughput dynamics, and loyalty mechanics across tier-1 urban hubs.

25+ Dark Kitchens
Kitchen Network Analyzed
+14.2% Modeled
Cohort Retention Uplift
VIEW CASE STUDY
PropTech & Managed Real EstateProduct Growth & Tenant Retention Strategy

Crib

2 Weeks6 Consultants

Led a consulting-driven product optimisation engagement for Crib, targeting improved UX, customer retention, and platform scalability during a critical growth phase.

25% Estimated Boost
Retention Indicator Lift
3 High-Impact Funnels
Strategic Levers
VIEW CASE STUDY
Education Equity & Social ImpactInstitutional Partnerships & Campus Expansion

Teach For India

6 Weeks8 Consultants

Spearheaded the design of a scalable campus engagement model to expand TFI's DU partnerships beyond conventional placement channels.

Delhi University Collegiate Ecosystem
Campus Network
3 Partnership Models
Scalable Tracks
VIEW CASE STUDY
Social Development & NGO LeadershipVolunteer Data Architecture & Retention Strategy

CRY (Child Rights and You)

4 Weeks8 Consultants

Drove a pan-India volunteer engagement optimisation project, cleaning and structuring large-scale datasets to sharpen operational efficiency across CRY's national network.

Pan-India Operations
Geographic Scale
National Multi-Year Dataset
Data Cleaning
VIEW CASE STUDY
Social Development & Public PolicyRural Education Policy & Public-Private Partnerships

Piramal Foundation

3 Weeks6 Consultants

Co-developed a 40+ page strategy deck recommending Piramal Foundation's expansion into Budana, Rajasthan, directly targeting gender disparity in education.

40+ Policy Pages
Strategic Strategy Deck
Budana, Jhunjhunu (Rajasthan)
Target Geography
VIEW CASE STUDY
EdTech & Digital NetworkingGo-to-Market (GTM) Strategy & Rapid Campus Scaling

Zyber

12 Weeks25 Consultants

Partnered with Zyber's founding team to drive simultaneous product strategy, campus expansion, and GTM execution during its early-stage launch.

16 University Colleges
Campus Footprint
1,000+ Verified Members
Active User Base
VIEW CASE STUDY
Fintech & Capital MarketsMarket Intelligence & Retail Investor Dynamics

Findoc

6 Weeks6 Consultants

Designed a structured primary research framework to map consumer behaviour, financial awareness, and product perception among Findoc's core audience. Built the research architecture to surface actionable insights tied directly to marketing positioning and product priorities.

Primary & Quantitative
Research Methodology
Board of Directors
Adoption Level
VIEW CASE STUDY
Social Impact & SustainabilityStrategic Scaling & Partnership Outreach

United Way of Delhi

4 Weeks8 Consultants

Architected short and long-term strategic recommendations to amplify United Way's outreach and community impact.

Pan-National NGO Network
Non-Profit Ecosystem
2-Phase Phased Architecture
Execution Roadmap
VIEW CASE STUDY
Fintech & MSME DigitizationDigital Ledger Adoption, Vernacular UX & Merchant Credit Flows

OkCredit

Active Engagement6 Consultants

Consulting engagement studying digital ledger adoption dynamics, tier-2/3 merchant retention patterns, and credit flow optimization for micro-enterprises.

Tier-2 & Tier-3 Kirana Stores
Target Demographic
Informal Credit Recovery
Core Problem
VIEW CASE STUDY
Fintech & Digital CommerceMarket Landscape, ONDC Protocols & Public Policy

Saveit

8 Weeks6 Consultants

Conducted an industry-wide deep dive into India's gift card market, mapping market size, growth drivers, and shifting B2B vs B2C dynamics.

ONDC Open Protocols
Public Policy Deep Dive
Prepaid, Closed & Open Loop
Market Segmentation
VIEW CASE STUDY
Consumer Brands & RetailGo-to-Market Strategy & Brand Positioning

Tangelo

6 Weeks6 Consultants

Crafted an institutional go-to-market and channel expansion framework for Tangelo. Conducted competitive consumer benchmarking, packaging resonance testing, and modern trade retail distribution economics.

120+ Modern Trade
Retail Outlets Audited
Full Value Chain
Margin Corridor Modeling
VIEW CASE STUDY
D2C & HealthcareD2C Market Penetration & Retention Economics

SkinQ

7 Weeks6 Consultants

Spearheaded a customer lifetime value (LTV) and dermatologist-backed clinical positioning diagnostic for SkinQ. Evaluated customer acquisition costs across Meta and Google, repeat purchase cadence, and marketplace channel profitability.

18 Months Data
Customer Cohorts Analyzed
3-Step Regimen
Repeat Purchase Modeling
VIEW CASE STUDY
Supply Chain & LogisticsDistribution Architecture & Supply Chain Optimization

Classic Hub

6 Weeks6 Consultants

Conducted end-to-end supply chain routing and regional warehousing capacity assessment for Classic Hub. Built fulfillment time simulations and hub-and-spoke inventory allocation models to eliminate transit delays.

19% Modeled
Turnaround Time Reduction
4 Regional Nodes
Hub Routing Sim
VIEW CASE STUDY
F&B & Beverage InnovationCorporate Brand Audit & B2B Pitch Architecture

Innobev Solutions Pvt. Ltd.

6 Weeks7 Consultants

Executed a full-scale brand audit of Innobev's corporate pitch deck, targeting sharper positioning and client-facing communication impact.

Enterprise B2B Client Facing
Pitch Deck Focus
40+ Commercial Assets
Slides Audited
VIEW CASE STUDY
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